Mobile Phone Marketing Essay Example | Topics and Well Written Essays - 1000 words

Mobile Phone Marketing - Essay Example Failure to do so will eventually turn out to be counterproductive and can lead to the degradation of the brand being marketed (Hendery 2). The dearth of relevant technologies is one other big problem being faced by the proponents of mobile phone marketing. Considering the immense potential of the mobile phone marketing, this channel is gaining an enhanced acceptance amongst the marketing professionals. The corporations are well aware that a mobile phone is something that a person carries everywhere and therefore ample budgetary allocations are being made to launch and support interactive marketing campaigns (Long 1). Infact the potential of mobile phone marketing is much higher as compared to the internet marketing component, as the number of cell phone subscribers is very large as compared to the number of people who own or use computers (Long 1). As per a survey conducted by the Mobile Marketing Association based in Colorado, US, the total number of mobile phone subscribers around the world stands to be a mind boggling 1.4 billion, which is way ahead of the total number of land line phone subscribers throughout the world (Long 1). In the US alone, more then 65 percent of the population owns cell phones (Long 2). Also the text messag ing is gaining much popularity amongst the mobile phone owners (Long 2).There exist many valid reasons that will make mobile marketing really popular amongst the top brands in the UK. First and foremost, the mobile phone marketing enables the brands to interact with a specific target audience (Business Wire 1). Secondly, it enables the brands to ascertain how a user responds to a particular marketing message (Business Wire 1). Last but not the least, mobile phone marketing enables the companies to certify, whether a particular message has reached the customer or not (Business Wire 1). Mobile phone operators also stand to gain from this trend as it promises lucrative revenue opportunities for them. As per a survey conducted by Airwide Solutions in the UK, by the end of 2008, nearly 89 top brands in the UK will resort to text and multimedia messaging to communicate with their potential customers (Business Wire 1). Nearly one third of these brands are expected to allocate more then 10 percent of their marketing allocations to mobile phone marketing (Business Wire 1). Such budgetary allocations are expected to augment to more then 25 percent in the next five years (Business Wire 1). Small screen size of mobile phones was one major barrier to the mobile phone marketing (Shea 1). In the last few years, the mobile phone manufacturers responded to such consumer expectations by making the mobile phones smaller and smaller. Thus the small phones with their small screen sizes severely limited the scope and potential of mobile phone marketing (Shea 1). However, last year this trend was reversed with the advent of Apple's iPhone, which is a small phone with a big screen (Shea 1). Considering the current trend towards bigger screens in association with the recent innovations in the cellular technology like wireless internet capabilities and high speeds, the mobile phone

On Common Ground, the Power of Professional Learning Communities Essay Example for Free

On Common Ground, the Power of Professional Learning Communities Essay The learning system by which educators and students work in is plagued with sometimes tedious, repetitive and oftentimes illogical steps that learning is hampered more than it is encouraged. The book On Common Ground, the Power of Professional Learning Communities seeks to challenge the very core of the learning system that most of schools practice. The book has collated various examples of what it makes to be able to produce education that is considered â€Å"high-level†. (DuFour, 2005) This particular book requires that the different schools and individuals to challenge their preconceived notions and incorporate different types of practices that have been observed by the authors in different types of schools and universities. By far, this is one of the most provocative pieces of work regarding the level of education that is being offered to people right now. More than anything, the book spurs people, especially the educators to press on in improving themselves as well as improving the quality of education and the quality of students that leave the universities and different schools. More than anything, the book is a testament to how a collaborative effort beautifully crafts a sort of â€Å"manual† for improved student performance. (Dufour, 2005) If you are an educator, the different steps and assertions that the authors have discussed in the book are definitely worth losing sleep over as the strategies, lessons and improvements that the authors have agreed upon are all valid, and solid in their assumptions. Should there be any particular conclusion that can be drawn from this book, it is the fact that if teachers come together in a structured and orderly manner, this essentially contributes to the betterment of the student in the area of learning and professional drive. (Dufour, 2005) Ultimately, one should look into this in order to challenge the status quo and begin a new one marked by collaboration and unity in purpose.

bridal shower :: essays research papers

Schedule A shower usually lasts about 2 hours. Here is a "typical" schedule: †¢ Greet guests - serve light appetizers †¢ Have each guest introduce themselves and identify how they know the bride †¢ Play 2-4 shower games. It is good to play games at the beginning as icebreakers. †¢ Serve food or have guests help themselves to a buffet. †¢ Give party favors to guests as they leave. Ultimate Memory Game!! contributed by Alyssa This one is a sure-fire hit! Tell your guests you're now having a memory game. Do NOT say "memorize what's on the tray". Have the bride or mother of the bride come out with a tray or platter of kitchen untensils and other related items. Have her walk fairly slow around the room to show all the guests what is one the tray, then walk out & stay in another room. Then ask the party guests to grab a notepad and start to write down....what the bride or mother of the bride was wearing! This one will bring a few moans, but it's fun & the ultimate test of memory! It works best as the first game. The one with the most correct answers (types of clothing, colors, etc..), is the winner. Bridal Pictionary contributed by Loida Write down as many names of things associated with weddings and brides on slips of paper. Put the slips into a bag. Divide all of the guests into two teams. One person from each team gets a chance to draw the word on a slip of paper pulled out of the bag, and the team must guess what is being drawn in one minute. If the team drawing doesn't guess the word, the other team gets one minute to guess it. As they guess correctly, each team gets a point. The winning team with the most correct guesses wins the prizes. I want to see you... contributed by Salina B. Have everyone write down on a piece of paper something they'd like the bride to do (ie. sing a song, bark like a dog, etc) and put their name on the paper. Then have everyone give their papers to the bride. Once they are all received, as the bride reads the name of the first person and what their request is, inform everyone that the brides request is to have everyone else perform what they have written. Watch everyones faces as they think of what they wrote. It's a blast!

Gloria Steinem’s Effect on Modern-Day History Essay

Gloria Steinem has had the greatest impact on modern day women in American society because, as an activist, she fought to achieve rights of equality. As a woman whose life was affected by society’s opinions and views of women, she was determined to change these standards. She set a goal to regulate women’s rights and have women’s role in society matter just as much as men’s. To accomplish said goals, â€Å"Gloria Steinem systemized organizations that would fight against discrimination towards any alienated group, organized speeches that covered strong topics such as women’s role in politics, women’s side of rape and pornography, and funded a company that would allow women at home to share their stories and speak for themselves† (Bauer, Garlena A, B2). Gloria Steinem has had the greatest impact of modern day society because without her assistance and provision women’s culture would diverse from what it was like in the 50s. Gloria Steinem accomplished the goals she set out to attain; she was able to change the outlook on women’s roles in America. In the 50s, American women were responsible to execute family traditions and follow the â€Å"rules† of motherhood – they didn’t really have much say in life decisions; but â€Å"Gloria Steinem changed that by getting politically active and being determined as an advocate for women’s rights of equality† (Foner, Eric and John A. Garraty, D1). â€Å"She was also nominated as a spokesperson for feminism and the leader of the enlargement of women’s rights of equality; she organized groups to fight discrimination against women such as NWPC and WAA† (Yanak, Ted and Pam, Cornelison, I1). All these actions led to an effective move towards the Women’s Liberation Movement. Steinem’s assistance towards women’s rights involved creating and editing Ms. Magazine, â€Å"the 1st feminist mass circulation magazine in the U.S. Influencing the Women’s Liberation Movement was one of her greater achievements† (Bauer, Garlena A, B2). â€Å"Others would include covering certain topics at protest that no other would discuss; such as pornography, rape, incest, abortion, poverty, lesbianism, politics, women’s health care and care for battered women† (Bauer, Garlena A, B2). All these add up to object to inequality for women in America. Overall, the battle to obtain equal rights alone is great success, but Gloria Steinem also attempted solving world problems as an activist. Not only did Gloria Steinem challenge critics and politicians by having her own say in topics about women’s rights, but â€Å"she also confronted them about resolving other complications in America and worldwide such as animal rights, the fight against genital mutilation, child abuse, and human trafficking† (Hepola, Sarah A, F3). Steinem had a lot on her plate, but she was determined to resolve as many problems and to help as many people as possible. In order to do so, she started ordering initial organizations to gain perspective and to prevent each cause from getting worse. â€Å"National Women’s Political Caucus, Equal Rights Amendment, Women’s Action Alliance, and National Black Feminist Organization†: were just some of the actions and initial organizations taken and funded my Gloria Steinem (Yanak, Ted and Pam, Cornelison, I1). With these organizations present, she was able to gain supporters; which would help her get make a point for women’s rights – the point being that she is not the only one who believed that women should be given choices like men, and that they should all have the same equivalence and impartiality. Her points were brought forth in every issue of ‘Ms. Magazine,’ where she would discuss all topics related to women’s rights and include reader’s opinions. â€Å"In every edition of ‘Ms. Magazine,’ Gloria Steinem would be sure to include readers’ personal stories† (Matthews, Glenna, E2). This was an important contribution on behalf of the readers’ part because their stories proved that women should have been entitled to their own opinion to those who weren’t activist or feminist and altered their opinions on women’s rights. Gloria Steinem also made sure to promote feminist cause – an example being reproduction rights – the articles would vary in focus but one thing that stayed the same was the fact that the articles spoke for all women who were expected more of. Gloria had different believes of what a household women should ensure. â€Å"As a feminist, Gloria Steinem criticized certain aspects of the traditional role of motherhood† (Charles Moritz, G2). She believed women should have been able to work if they would like to or marry who they loved, not who they were forced to marry because of economic or beneficial reasons. â€Å"Steinem wanted to assure that all women were able to fairly make their own choices† (Charles Moritz, G2); she knew that wasn’t an option because women were degraded only for the fact that they were women. â€Å"During years of working for a living, I have experienced much of the legal and social discrimination reserved for women in the country [†¦] all for the clearly sated sole reason that I am a woman.† (Hepola, Sarah A, F1). Within the supportive fight to gain equality for women, Gloria Steinem accomplished significant impressions on U.S. history. â€Å"She became a social activist, humanist and feminist† (Bauer, Garlena A, B1). Gloria Steinem was the target of much criticism, nevertheless, â€Å"she spent her life time committed to women’s liberation and remained committed to all political causes of the news and left a natural path into her career as a feminist to let other feminist peruse with what she started† ((Bauer, Garlena A, B1). Gloria Steinem has had the greatest impact on modern day women in American society because, as an activist, she fought to achieve rights of equality. As a woman whose life was affected by society’s opinions and views of women, she was determined to change these standards. She spoke for other women in the U.S. that were not able to do so because their opinions would not be valid since they were women. Since the understandings of women’s suffrage and the stance on women’s liberation and rights has changed from the 1950s to modern day believes, an assumption can be made that Gloria Steinem is the one who can be acknowledged for completing such task since she spent a life time committed to making a difference and making an effort to resolve the problem of discrimination.

Consider the dramatic significance of Act 1, Scene 5 Essay

William Shakespeare introduces the story of Romeo and Juliet by using a prologue. The function of the prologue is to explain the situation, setting the scene in Verona and the quarrel between the families is old, ‘ancient grudge’. The prologue informs the audience that the lovers are ‘star-cross’d’ and that their death ends the feud between the families; the prologue creates the dramatic back-drop of the play. By using a prologue, Shakespeare introduces the theme of love, informing the audience of the lovers. During Shakespeare’s time, it was not unusual to introduce the play by using a chorus. The chorus would silence the audience and create an appropriate mood for the first scene. The chorus emphasizes that the lovers are fated and their love is ‘death-marked’. The prologue helps create dramatic irony, the audience are aware that the play is a tragedy. Shakespeare’s audience did not mind being given the same narrative structure; however, Shakespeare introduced a new level of contemporary entertainment. It is said that for this particular play, Shakespeare relies upon a narrative poem, â€Å"The Tragicall History of Romeus and Juliet† published in 1562 and translated into English. However, Shakespeare’s play is not an adaptation of the poem because the relationship between Romeo and Juliet is much deeper and dramatised; the couple do not have many scenes together. In Act 1 Scene 1, two Capulet servants wander through the streets of Verona. They see servants from the house of Montague, they quarrel. This scene is opened by fighting; this is a dramatic opening and shows how deep the feud between the Montagues and Cauplets is. The speed in which the fighting breaks out prepares the audience for the way haste and speed plays a big part in the coming tragedy; the play starts on Sunday morning and ends on Thursday afternoon. This quarrel begins almost as a farce; biting your thumb at someone is an ancient Italian insult. In Romeo and Juliet’s world, the old and foolish overrule the young; Capulet and Montague’s quarrel is shown in a foolish light, however this also heightens dramatic tension. The town’s people and the Prince are tried of this enmity. Escalus, Prince of Verona, is the representative of law and order in the play. Escalus is furious with both families; he compares their behaviour to that of beasts. He is angry because their pointless fighting is disrupting the social life of the city. The Prince commands them to restore the peace or it will end in death. This dramatic irony allows the audience to be aware that the feud will end in death and no family will succeed, but they will cause problems for themselves. The families are ‘forsworn to love’ between themselves. The Prince’s name means justice and this is his role on each of the three occasions he appears. In less then a hundred lines, Shakespeare has created a tense atmosphere where even one word can trigger off unthinking violence. As the Prince departs, the mood changes because Lady Montague asks the question that the audience want to ask, ‘O where is Romeo? ‘ Benvolio becomes poetic as he talks about Romeo; he talks about sunlight and silence. This use of imagery by Shakespeare creates a deliberate atmosphere around the lovers in several scenes. Benvolio says that Romeo has been walking underneath a grove of sycamore trees; the name is being used as a pun, ‘sick amour’. Romeo is compared to Aurora, the goddess of the dawn, by Montague because of his speed. This is significant because this is the dawn of the lovers’ tragedy. These references to mythology are only connected with Romeo or Juliet. When the audience meet Romeo, he is in a melancholy mood, however, it is shown that Romeo enjoys his misery. Romeo loves Rosaline who does not love him, he plays with words of how love confuses and mixes up, turning order into chaos. Romeo’s speech is full of opposites, ‘brawling love’, ‘loving hate’ and ‘feather of lead’. This grouping together of opposites in the imagery is known as ‘oxymoron’. These images of chaos and confusion are repeated throughout the play. Romeo mentions of ‘still-waking sleep, that is not what it is’; this is almost a vision of the future, were he will find Juliet seemingly dead. Romeo’s language is artificial and forced. He uses so many ornate and different descriptions for his feelings because he is not really in love at all; he is in love with the idea of being in love. Romeo talks a lot in rhyming couplets, which makes his speech sound more like a well-rehearsed speech than a true expression of emotional torment. When Romeo meets Juliet, his language becomes more sincere and passionate. Romeo seems desperate to fall in love, but it is an idealised kind of love that he wants; he is realistic, uncompromising and given to extremes, which helps the audience to prepare for his headlong fall into passionate love in Juliet. The audience can conclude that Rosaline is only his fancy and he could be cured if he would follow Benvolio’s prescription and ‘Examine other beauties’. In Act 1 Scene 2, the real twist of the play begins. The audience have not yet met Juliet but hear Paris confidently asking Capulet for Juliet’s hand in marriage; this therefore produces tragic complications for Romeo and Juliet although they have not yet met. Capulet uses imagery to describe how young and unprepared Juliet is to become a bride. Juliet’s ‘ripeness’ to be a bride is talked of in the same breath as summer ‘withering’. Montague talks about Romeo being blighted like a bud bitten by a worm. These hints in the imagery prepare the audience for the upcoming tragedy. The love of Romeo and Juliet is full of promise and hope but doomed by fate. Capulet decides to hold a ball in which Juliet can meet with Paris. This idea of marriage to Paris creates a dramatic complexity; how is she going to meet and fall in love with Romeo if she is promised to Paris. In Act 1 Scene 3, the audience realise the importance of the Nurse, as the Nurse is more of a mother of Juliet than Lady Capulet; we realise this because of her emotional speech of Juliet’s childhood. We learn about Juliet’s age and a great deal about the personal sorrow of the Nurse. Lady Capulet is a contrast to the Nurse; she introduces the topic of marriage to Paris very abruptly and without sensitivity. ‘Tell me, daughter Juliet, how stands your dispositions to be married? ‘ she expects Juliet to obey her commands without question. Lady Capulet describes Paris in a sonnet, an elaborate comparison of Paris with a book. However, her extended metaphor has no impact upon Juliet’s feelings. Juliet’s reply to meet Paris shows only a young girl’s obedience. Act 1 Scene 4 shows Romeo openly being teased by his friends for his false love in Rosaline. Romeo and his friends are about to gatecrash the Capulet’s ball. The audience meet Mercutio; he describes Romeo’s dreams as being enchanted by Queen Mab. In such dreams, reality and madness seem to meet, and it is this sort of lovers’ dream that is about to come true for Romeo. Romeo agrees to go to the ball because Rosaline will be there but he feels uneasy and has a premonition of death. Romeo uses legal language prophesying that his premature death will result from what he begins tonight at Capulet’s mansion. This again shows dramatic irony as the lovers meet at this feast. The opening of Act1 Scene 5 is calm because we see domestic matters as the servants clear up after dinner. This dramatic delay sharpens the audiences desire to see what happens when they meet. Romeo and his friends enter as masquers and are greeted by Capulet; they mix in with the guests. Romeo catches his first glimpse of Juliet as she dances with Paris. Rosaline was invited to the ball, but we do not hear of her; Romeo has no eyes for her. Immediately, Romeo’s language becomes poetic as he describes Juliet’s beauty. Romeo considers her beauty as ‘too rich for use’ and ‘for earth too dear’; he feels that she is too fine for the uses of this world and too precious for earth. This sounds ominous and reinforces the sense of forbidden love. Tybalt, Juliet’s cousin, recognises Romeo’s voice and is ready to fight; however, he is stopped by Capulet, who has become wiser since this morning’s quarrel. This gives time for Romeo to approach Juliet. Romeo and Juliet share a sonnet; sonnets were popular during the sixteenth century. Romeo compares Juliet to a saint; religious imagery is used throughout their conversation. Their formal use of language is rather dignified and stresses the purity and sincerity of their love for each other. The sonnet’s use of religious words isolates the characters from the rest of the scene. Romeo and Juliet kiss and are about to start a second sonnet but they are disturbed by the Nurse. The interruption by the Nurse brings the lovers back into the real world from their state of isolation and they begin to understand what has happened. From the Nurse, Romeo learns that Juliet is a Capulet, the family so bitterly at odds with his own and whoever marries her will be very rich, although her wealth is of no interest to Romeo. Juliet wants to know if Romeo is married; if he is then her wedding bed will be her grave. Juliet’s character has changed from an obedient child to determine and strong-minded young woman; however this could lead conflict with her parents’ wishes to marry Paris. Again the Nurse is the source of information as Juliet learns that Romeo is her enemy; ‘My only love sprung from my only hate’, the audience feel sorry for the ill-fated lovers. Romeo and Juliet’s hearts are tearing up as they learn that it will be difficult to be with their love, although it will be painful to be without; no matter what they do, they will suffer. This underlines the folly of the feud; if the two families would just accept each other, the feud would end and the lovers’ would be able to be with their other-half. The audience will want to know how the next scene is laid out. The stage is at a tense and worried atmosphere after many opposites and contrasting moods, it is at an appropriate mood for the tragedy to unfold.

buy custom Brilliant Apple Company Essay Sample

buy custom Brilliant Apple Company Essay Sample Apple Company Apple Company Essay Sample Apple Inc. Background Established in January 1977, Apple Inc. (commonly referred to as Apple) is involved in the design, manufacture and marketing of a wide range of technology products. Its product list includes a range of mobile devices (for communication and computing purposes) and PCs (personal computers) as well as a selection of portable digital music and video players. The company additionally offers a number of software, peripheral device and networking solutions. Apples own marketing network is extensive and includes a sales team, an online store, retail outlets and third-party vendors. Additionally, Apple Inc. sells a range of third-party products that are compatible with its Macintosh computers (Macs), iPods and iPhones via its retail and online stores. These products include software applications, storage devices, printers, headphones and speakers as well as a variety of other peripherals and accessories. Its iTunes App Store also stocks a wide range of applications and digital content. The co mpanys products are popular with all types of people including private individuals, those involved in creative pursuits, government bodies and educational establishments as well as SMEs (small and medium sized businesses) (Whitney, 2010).

How to Choose a Title for an Essay

How to Choose a Title for an Essay There is no doubt that the title is a very important part of a scientific work or a work of art, whether it is a novel, a song, or a dissertation. The first component people notice is the title. It may be short, only consisting of one or two words, but it definitely says something important to potential readers, viewers, or listeners. When people have to write an essay, a typical situation looks like this: the student comes up with an idea, narrows the topic, then writes a title, and then begins writing the paper. This may work pretty well if you do everything in that order. However, you might try choosing a title after you finish writing the essay. That way you will definitely know what your essay is all about, what the key points in your work are, and what you should emphasize in your title to draw the readers attention to your work. Did you know that Steve Jobs and Steve Wozniak didnt have a name for their company when they founded what is now called â€Å"Apple?† They actually came up with the name later. The same can be applied to your essay. Plan what to write and how to write it first, not what to call it. By the way, you can choose a working title for your essay and then change it later as you think of new ideas or a different aspect of the problem. Choosing a title that suits your essay best is the finishing touch to your work. The major challenge in developing a title for your essay is that you have to express the theme of the essay in a limited number of words. There are several strategies you can employ to develop a great title. The first one is traditional. We can call it descriptive since it simply describes the main theme of your essay. An example is â€Å"Deforestation in Brazil.† The reader instantly knows that the essay is about deforestation in Brazil. However, this is really not descriptive enough. What about deforestation in Brazil? Are you going to discuss how it is done, or why it is done? Are you going to argue that it should be done or that it should not be done? You have given a topic in your title, but you have not indicated the opinion to be expressed on that topic. Instead, you might title your paper, â€Å"Deforestation in Brazil: A Travesty.† Now, the reader is set to discover what your thoughts are on the deforestation in Brazil. You can also use an intriguing title to make readers guess about the topic of an essay, forcing them to read on to find out. You can omit some words, use synonyms, or replace the exact term with a more general one. For example, you can change â€Å"The Inventions of Thomas Edison† to â€Å"The Man Who Changed the World.† It sounds more intriguing, doesnt it? Another way to create interest and intrigue is to use a question as your title. Well-educated people tend to be very analytical, trying to find all the answers to questions they encounter. If your title is â€Å"Can Bacteria Survive in Space?† chances are that your audience will read your essay to find the answer to that question. Choose your title wisely; dont worry if developing one takes more time than you expected. Jot down all your ideas for a title, eliminate the ones that definitely will not work, and choose the one you think is the best match for your essay. Do you need more essay writing help online? Why not to hire our professional essay writers who will write a custom paper for you!?