Ivan Pavlov s Theory Of Classical Conditioning Essay

Ivan Pavlov was born on September 14, 1849 in Ryazan Russia. He was a Russian physiologist, and his work lead to the development of the first experimental model of learning: classical conditioning. He began his studies as a theology major, and changed throughout the years to physiology at the University of St. Petersburg. He won the Nobel Peace Prize in Physiology or Medicine in 1904 (Psychology History). Ivan Pavlov was a very intelligent man. He was known for working on and experimenting with animals (dogs specifically). Pavlov s theory of classical conditioning consisted of a dog, a bell, food, and salivation. He conducted his experiment in 1890 (Wikipedia). Burrhus Frederic Skinner was born on March 20, 1904 in Susquehanna, Pennsylvania. Skinner was an American psychologist, behaviorist, author, inventor, and a social philosopher. Skinner is known for his discovery of the theory of operant conditioning (Wikipedia). Skinner was a graduate from Harvard University. Although he understood the importance of classical conditioning, he noted that, â€Å"principles of classical conditioning account for only a small portion of learned behaviors† (Woolfolk 250). Skinner expressed that through operant conditioning, behavior is strengthened or weakened by antecedents or consequences. Both theorists’ work have a major influence on learning/behavioral concepts. Classical Conditioning and Learning Although classical and operant conditioning both deal with learning and the shaping ofShow MoreRelatedIvan Pavlov s Theory Of The Conditioned Reflex1706 Words   |  7 PagesRussian physiologist who created the theory of the conditioned reflex. His name was Ivan Petrovich Pavlov. Ivan Pavlov conducted a well-known experiment for teaching a hungry dog to salivate at the sound of a bell when presented with food. This experiment led Ivan Pavlov to become known for his development on Classical Conditioning, which captured the attention of everyone, especially physiologist and psychologist. Ivan Pavlov was born September, 14, 1849 in Russia. Ivan Pavlov’s father was a priest andRead MoreThe Theory Of Classical Conditioning And Behaviorism753 Words   |  4 PagesThe paper explores the life and the theory of a Russian scientist, physiologist call Ivan Pavlov, who was born in Russia in September 23, 1849 and died in February 27, 1936. His theory has delivered a tremendous awakening in Psychology, which was rooted by quite an accidental experiment of how dog salivate before and after conditioning. His fundamental study was based on digestion and behaviors that are evoked during an event and an anticipate response. Yet, his experiment awoke the twentieth centuryRead MoreRunning Head : Man s Best Friend939 Words   |  4 Pagescharacteristics and personalities. Ivan Pavlov didn’t have a particular fondness for dogs, but little did he know that through his experimentation with dogs and their neurological reflexes, he was going to reveal the similarities of conditioning abilities within animals and humans. There were many people that influenced Pavlov and lead him on to experimenting with classical conditioning in dogs. One of Pavlov’s main influences was Charles Darwin. Darwin was a scientist who had many theories he was known for butRead MoreThe Evolution Of Pavlov. Southwest State University Essay1477 Words   |  6 PagesTolbert The Evolution of Pavlov Southeast Missouri State University Abstract Pavlov was a Nobel Prize-winning physiologist who contributed a great deal to the field of psychology. His research into the process of the conditioned reflex is considered a milestone discovery in behavioral psychology as well as modern physiology. Pavlov focused on digestion studies which then would lead him to the act of learning and the discovery of conditioned reflexes. â€Æ' Ivan Pavlov was born in 1849 inRead MoreEssay Operant Conditioning1743 Words   |  7 PagesIvan Pavlov Classical conditioning is a method used in behavioral studies. It is known as classical because it is the first study of laws of learning/conditioning, It is a learned reaction that you do when evoked by a stimulus. Ivan Pavlov was the scientist who discovered classical conditioning. Ivan Pavlov was born in Russia. He lived from 1849 - 1936 . Pavlov’s field of study was physiology and natural science. One of Pavlov’s discoveries was the conditioning of dogs. WhileRead MoreClassical Conditioning And Operant Conditioning1146 Words   |  5 Pagesto comprehend B.F Skinner and Ivan Pavlov theories, it necessary to first describe the matter in which they are derived from, that is learning. â€Å"Learning is any relatively permanent change in behavior produced by an experience.† There are different kinds of ways that people and animals learn. People can adjust the way they learn to the different situations in which they are learning and what they have to learn. One form of learning is known as conditioning. Conditioning stresses the relationship betweenRead MoreBehaviorism As A Psychological Theory Of Human Development942 Words   |  4 Pagesor events can predict the way that most people behave or handle situation. It is also believed that ones behavior is effected based on the positive or negative reinforcements received all throughout a persons life. Behaviorism is a psychological theory of human development that posits that humans can be trained, or conditioned, to respond in specific ways to specific stimuli and that given the correct stimuli, personalities and behaviors of individuals, and even entire civilizations, can be codifiedRead MoreComparison Of Ivan Pavlov And John Watson978 Words   |  4 Pages In 1903 a Russian physiologist by the name of Ivan Pavlov first developed an experiential model of learning called Classical Conditioning (Lautenheiser 1999). An example if Classical Conditioning would be ringing a bell when it is time for your pet to eat. The pet hears the bell and over time is conditioned that when the bell rings its dinner time thus begins to salivate, and eventually learns to be conditioned to responding to the bell in a specific manner. The bases was that neutral stimulusRead MoreIvan Pavlov, John Watson, And B. F. Skinner1272 Words   |  6 PagesLearning Theories are one of the largest branches of modern psychology, branching mainly from the theory presented by Ivan Pavlov in the early twentieth century. Learning, as defined by the Merriam-Webster dictionary, is described as the modification of a behavioral tendency by experience. In psychology terms, learning is often known as a lasting change in behavior as a result of experience. The psychology behind le arning became more and more of a focus in the early 1900’s as behaviorism (the theoryRead MoreChild Developmental Theories Essay1586 Words   |  7 PagesChild Developmental Theories When an infant arrives in the world they are helpless tiny humans who depend on adults for every need from love, to feeding them. It is amazing how these tiny babies grow into adults able to make decisions and become self-dependent. There are many theories about how children develop and what roles the environment plays, what people affect their lives and how events can shape their personalities. Some of these children have and easy life and some have

Designing An Effective Advertisement - 1775 Words

Introduction What does it take to make an effective advertisement that will successfully communicate an important message? What does it take to capture the eye of the intended audience? It could be dependent on the color selections or maybe even a certain graphic or image. Although those are all vital elements to take into consideration during the design process, the most important element in creating an effective advertisement is typography. Typography by definition is the arrangement and manipulation of a certain typeface or typefaces on the layout of a design. Arranging text into an effective design requires plenty of thought and a fair amount of experimentation. A designer must consider the many different factors including alternative typefaces, point sizes, line lengths and character spacing. These text elements represent typography, and with the correct combination, it could be the means to a very successful advertisement and design. When looking at typography from a marketing mentality, it is crucial to pay attention to the overall appearance and tones advertisements try to express. Typography is a powerful tool to establish an identity or presence, showcase the services or products it can offer them, and subtly inject the intended message, above and beyond the actual words and graphics. The History and Origin of Typography The origin of typography dated as early as 1850 to 1600 B.C.E. and originated from Ancient Greece. Punches and dies were utilized to produceShow MoreRelatedPromote Product Essay1062 Words   |  5 Pagesthrough a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined. The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male amp; female and we used most effective techniques for our product and services with proper reasons. Product profile Monster energy drink Read MoreEffective Advertising : An Effective Advertisement1615 Words   |  7 Pagesany advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity, hard-hitting, memorable, clear, informative and distinctive (Dahl 167)Read MoreAn Effective Advertisement For A Company s Brand Essay1509 Words   |  7 PagesAnother power of humorous advertisement is its ability to build a company’s brand by adding value to it and ensuring a lasting customer relationship. In fact, humour is one of the best tools that businesses can use in their advertisements to build their brand. 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David Carson realizedRead MoreAdvertisements For The Same Product Essay1484 Words   |  6 PagesAdvertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company’s products and/or services to probable customers. In most cases, medium and large companies use advertisementsRead MoreGraphic Design : What Is It?1005 Words   |  5 Pagesplanning, designing and incorporating ideas in a visual and textual way. Graphic design, in short, is the technical term of designing a logo, signage or poster by including images, words, animations and graphic forms. Designers take up projects of small and large scale. While a small scale project involves logo designing and creating signage, a large project make include anything like designing a commercial or creating a physical content with graphics for a international forum. Graphic designing alsoRead MoreSupporting Business Documents : How Accurate And Complete They Are For Existing Users1397 Words   |  6 Pagesbe understood, and be remembered in coherent stories or metaphor. Access appropriate population: To design and conduct a quantitative survey, you should consider getting input from a survey expert. Together we have to consider issues related to designing an appropriate sample, using valid and reliable measures, and conducting a pre-test before the survey study is launched. Most surveys are custom studies designed to answer a specific set of research questions. Some surveys are omnibus studies. 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Detailed Report On Cyber Attack In Premera Blue Cross

Question: Discuss about a Report On Cyber Attack In Premera Blue Cross? Answer: Introduction The term Cyber attack refers to as the politically or socially influenced attack, which a person do with the help of Internet. It is also an intentional exploitation of technology-oriented enterprises, computer systems, and networks. The cyber attacker target the national or international organizations and the public, and accordingly they carry out the spreading of the malicious programs, deploys unauthorized web access and fake websites for stealing the personal or organizational information from the targets of attacks. Premera Blue Cross is an important healthcare service provider in the United States which experiences a cyber attack in their organization and due to which they suffer from several unwanted consequences. This report will discuss in short about the background of the company. This report is going to talk about the cyber crime in details. Then it is going to reflect the study of the overall situation that the Premera Blue Cross faced because of Cyber attack in their organization, and a necessary recommendation will be there to overcome such type of exploitation in future. Finally, a conclusion will be there based on the comprehensive report. Background of Premera Blue Cross Premera Blue Cross is headquartered in Mountlake Terrace, Washington, United States. It is an essential healthcare service provider and serving more than 1.9 million people, which includes individuals and families of Fortune 100 employer categories. The primary mission of Premera Blue Cross is giving the best healthcare services to their customers (Gray, Citron Rinehart, 2013). Figure 1: Logo of Premera Blue Cross (Source: Liginlal, 2015, pp 680) Premera Blue Cross is well known as the biggest health plans in the regions of Pacific Northwest, and they are providing tailored and complete healthcare services to their customers staying in Alaska and Washington. The services that Premera Blue Cross are providing comprises of innovative programs relating to the prevention, wellness, patient safety, and disease administration (Clough, 2015). Brief Description of Cyber Attack With the progression of the Internet facilities, the cyber crime is increasing day by day. These cyber crimes include phishing, illegal way of downloading, credit card frauds, scams, cyber terrorism, child pornography, children kidnapping through chat rooms, and distribution of spam and viruses (Halder, Jaishankar Jaishankar, 2012). Cyber attack is a politically or socially enhanced attack that is happening through the Internet. Cyber attack targets the average people or corporate organizations and which occurs due to the spreading of malicious programs, forming fake websites, and various ways of stealing the organizational and personal information through targets of attacks. Cyber crime causes enormous damage to the overall infrastructure of the whole organization (Herr Romanosky, 2015). Cyber attacks can be classified into four different parts, which includes: Targeted Attacks: Targeted attacks are the part of Cyber attacks, which is related to the stealing of information from any particular organization or an individual. It also consists of cyber crime occurring on intellectual assets for the purpose of monetary gain or vandalism (Sahu, Maheshwari Sahu, 2015). Advanced Persistent Threat: It is a type of targeted attack focuses on a particular entity, which is going on persistently and repeatedly with the help of various ways for gaining access to the target. The advanced persistent threat is further divided into the following: Attacks using public websites available in the Internet. Attacks against the users with the help of social engineering of target users by sending some malicious programs. Denial of Service attack: It is the type of cyber attack which focuses on the disruption of the services provided by an individual or organization. Distributed Denial of Service attack: This type of cyber attack is carried out in a distributed environment (Dawson, 2015). Detailed Report on Cyber Attack in Premera Blue Cross On 17th of March, 2015 Premera Blue Cross announced about the cyber attack that happened in their organization. After the initial investigation, the management of Premera Blue Cross came to know that the cyber attackers had implemented a sophisticated attack for gaining the unauthorized access to their Information Technology infrastructure (Luna et al. 2015). The in-depth investigation of Premera Blue Cross revealed that the cyber attackers initially struck on May 5, 2014. The managing director of Premera Blue Cross notified that the FBI is supporting the Bureaus investigation regarding this cyber attack. Premera Blue Cross had also involved Mandiant, which is one of the worlds leading cyber security organizations for performing a comprehensive research on the issues. It also concentrates on the removal of the unwanted malicious programs from the IT systems. Also, with all these steps, Premera Blue Cross also took initiatives and additional actions to cleanse, strengthen, and increase the security of their IT infrastructure (Mutchler Warkentin, 2015). This cyber crime attack damaged the Premera Blue Cross Shield of Alaska, Premera Blue Cross and their connected brands named as Vivacity and Connexion Insurance Solutions. According to the preliminary investigation it was determined that the cyber attackers might have got an unauthorized access to the personal information of members and applicants, and which comprised of members name, addresses, date of birth, email address, telephone numbers, Social Security based numbers, banking details, member identification numbers, claims information, and the clinical based information. This event also affected the members of the other Blue Cross Blue Shield plans those who were opting for getting treatment in Alaska or Washington (Kozminski, 2015). Few individuals had done business with Premera Blue Cross, and they had provided their personal bank account number, email address, and the social security number. Due to this cyber attack incident, they also suffered the same way (Torborg, 2013). After the thorough investigation by those security-providing groups, they were unable to determine whether any data was removed from the systems or not. Premera Blue Cross also had no evidence regarding the inappropriate use of those valuable data. Another group is present known as National Healthcare Information Sharing and Analysis Center, which provides support to share breach information. The ways that the cyber criminals attacked Premera Blue Cross includes the particular type of malware, which was not shared and declassified (Kumar, Odame Yeboah, 2015). Due to the occurrence of this overall critical situation in Premera Blue Cross, they have planned to offer free identity theft protecting services and free credit controlling to all the customers those who were affected due to this unwanted cyber attack. For protecting the personal information of the customers, the Premera Blue Cross also focuses on the implementation of the cyber security firm named as FireEye for removing the infected software from their computing system (Wechsler, 2016). Questions regarding the Cyber-Attack in Premera Blue Cross After the thorough research and investigation about the Cyber-Attack, some issues arose in the minds of the customers and ordinary people who are concern about this cyber attack. What happened at Premera Blue Cross due to this Cyber-Attack? The sophisticated cyber attackers aimed Premera Blue Cross as their target, and they somehow obtained the unauthorized access to their IT infrastructure. The overall investigation was unable to judge whether any data information was removed from their IT systems or not (Williams, 2012). No evidence is there until date regarding the inappropriate usage of data and personal information of the customers. The safety and privacy of their customer's information are the chief concern of Premera Blue Cross, and they are taking preventive measures to overcome this conflict of cybercrime attack (Bocek, 2015). Has the information on the customers been accessed? According to the investigation by FBI and Mandiant, it is evident that the cyber attackers might get the unauthorized access to the personal information of the customers, but they were not sure whether any information was deleted from the IT system or not. Premera Blue Cross understands the situation and mailed letters to all the victims whose information was corrupted because of this cyber attack (McHale Officer, 2015). What information had been accessed by the Cyber Attacker? Depending on the relationship between Premera Blue Cross and the customers, various personal information is available with Premera, which includes name, address, telephone number, date of birth, email ids, social security related number, medical claim data, member identification number and also the banking details. Premera Blue Cross are not involved in storing the credit card information of the members and hence the credit card data does not get affected by this cyber attack (Omidiji, 2015). What is that the customer needs to do for protecting their personal information? Premera does not make unsolicited phone calls or email to their clients in any situation. Therefore, the customers need to be more aware, and they shall not provide their personal information in response to an unsolicited phone call or fake email id. The customers need to review their Explanation of Benefits (EOB) statements after receiving it (Stachel, DeLaHaye, 2015). Was the data encrypted which the cyber attacker accessed? The data of Premera Blue Cross was encrypted but still the cyber attackers got the access to the IT system in an unauthorized manner and obtained all the personal information of the customers (Tschider, 2015). Recommendation to overcome Cyber Attack in future Premera Blue Cross need to follow the proposed recommendations to overcome these types of Cyber attacks in future. The recommendations are as follows: All the Blue Cross and Blue Shield Company need to share and gather only the minimum customer information which is essential to manage the overall process of the healthcare. It will ensure the health professionals with information, tools, and resources for providing the best quality of patient care (Gaughan, 2015). Premera Blue Cross needs to deploy active and context-aware access management mechanism for overcoming the potential damage which occurs due to stealing the network credentials. If any user gets connected to an application or server from an unknown location, then their rights to access those servers need to be removed completely (Cheema, 2015) Premera needs to restrict the access of Personal Health Information to only the authorized users. Not everyone in the organization needs to access the patient records and hence putting some strict controls on the resources and applications of the patients can reduce the cyber attacks in Premera Blue Cross (Liginlal, 2015). Encryption and classification of the personal health information need to be there for bringing security to the information. The data breaches in the organization need to be taken into account for bringing security as the employees fail to work securely, and sometimes they perform some dishonesty activities. Due to this irresponsibility by the employees, the cyber attackers gets the advantage of using the personal information for malicious purposes (Grimm et al. 2015). A context level security such as encryption needs to be there related to applications and networks. High-risk information like personal health information calls is required by the Premera Blue Cross health care organization for bringing a multi-level protection and which in turn create difficult for the hackers to perform the cyber crime (Fenner, G. M. (2013). Log all and track access need to be implemented to the personal health information and in addition to it the chief compliance officer who plays a crucial role in the prevention of cyber attack need to determine and focus on Premera Blue Crosss overall security chain. This particular activity can reduce the vulnerability towards the cyber attack (Kusumanegara, 2015). Conclusion Based on the analysis of the cyber attack issue in Premera Blue Cross it can be concluded that the cyber attack occurs due to political or social influence which a cyber attacker do with the help of Internet facilities. The primary targets of the cyber attacker include the normal public and the national as well as international organizations. The cybercrime is happening due to the responsiveness and dishonesty of the employees working for Premera Blue Cross. This cyber crime attack results in a significant loss to the organization as well as their customers. This report concluded that FBI and a leading cyber security group named Premera Blue Cross performed the thorough investigation to find the actual truth about this attack. They concentrated on the removal of malicious programs from the IT systems of the organization. Due to this cyber attack in Premera Blue Cross, the management of this healthcare organization decided to provide free of cost identity theft protection services and free credit controlling to all the affected customers. Finally, the report brought some recommendations, which will be beneficial for Premera Blue Cross to overcome these conflict situations of cyber attacks. References Bocek, K. (2015). Is HTTPS enough to protect governments?.Network Security,2015(9), 5-8. Cheema, S. P. K. (2015). Grandma Gone Wired: The Pros, Cons, and Alternatives of Medically Monitoring the Elderly.J. Int'l Aging L. Pol'y,8, 211. Clough, J. (2015).Principles of cybercrime. Cambridge University Press. Dawson, M. (Ed.). (2015).New Threats and Countermeasures in Digital Crime and Cyber Terrorism. IGI Global. Fenner, G. M. (2013). Admissibility of Web-Based Evidence, The.Creighton L. Rev.,47, 63. Gaughan, A. J. (2015). A DELICATE BALANCE: LIBERTY AND SECURITY IN THE AGE OF TERRORISM.Drake L. Rev.,63, 1015-1201. Gray, D. C., Citron, D. K., Rinehart, L. C. (2013). Fighting Cyber-Crime After United States v. Jones.Journal of Criminal Law and Criminology,103(3). Grimm, H., Paul, W., Esq, Z., Michael, V., Esq, M., Alexander, W. (2015). Back to the Future: Lorraine v. Markel American Insurance Co. and New Findings on the Admissibility of Electronically Stored Information.Akron Law Review,42(2), 2. Halder, D., Jaishankar, K., Jaishankar, K. (2012).Cyber crime and the victimization of women: laws, rights and regulations. Information Science Reference. Herr, T., Romanosky, S. (2015). Cyber Crime: Security Under Scarce Resources.American Foreign Policy Council Defense Technology Program Brief, (11). Kozminski, K. G. (2015). Biosecurity in the age of Big Data: a conversation with the FBI.Molecular biology of the cell,26(22), 3894-3897. Kumar, M. M., Odame, M. S., Yeboah, T. (2015). Migration Model for unsecure Database driven Software System to Secure System using Cryptography.health. Kusumanegara, A. O. (2015). Applying Hierarchical Clustering and Weighted Apriori to Investigate the Examinees' Re-Coming Association Rules. Liginlal, D. (2015). HIPAA and Human Error: The Role of Enhanced Situation Awareness in Protecting Health Information. InMedical Data Privacy Handbook(pp. 679-696). Springer International Publishing. Luna, R., Myhra, M., Rhine, E., Sullivan, R., Kruse, C. S. (2015). Cyber threats to health information systems: A systematic review.Technology and health care: official journal of the European Society for Engineering and Medicine. McHale, D., Officer, C. L. (2015). Be Cybersecure: Protect Patient Records, Avoid Fines, and Safeguard Your Reputation.Michigan medicine. Mutchler, L. A., Warkentin, M. (2015, June). How Direct and Vicarious Experience Promotes Security Hygiene. In10th Annual Symposium on Information Assurance (ASIA15)(p. 2). Omidiji, T. (2015). The Future Challenges of CyberSecurity. Sahu, B., Maheshwari, D., Sahu, N. (2015). Simulation Model for Cyber Crime Reduction.Simulation,115(21). Stachel, R. D., DeLaHaye, M. (2015). SECURITY BREACHES IN HEALTHCARE DATA: AN APPLICATION OF THE ACTOR-NETWORK THEORY.Issues in Information Systems,16(2). Torborg, D. S. (2013). Dark Side of the Boom: The Peculiar Dilemma of Modern False Claims Act Litigation, The.JL Health,26, xx. Tschider, C. A. (2015). 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Michael Jordan Essays (487 words) - National Basketball Association

Michael Jordan annon Critical Essay On A CNN Article At: http://cnn.com/CNN/bureaus/chicago/special/9806/bulls/mj.htm Mr. Jordan CNN resource reports the Michael Jordan effect on the economy. Michael Jordan is as CNN states golden marking tool . Michael Jordan makes much less that he is worth. With the impact he put on the economy Michael Jordan should be able to receive any amount of payment he ask for. Michael Jordan is Mr. Indorse. Michael is an advertising icon. Today Michael Jordan indorses for some of the major companies in the field today. Michael Jordan indorses for the top name brand shoe in the word Nike. He also peddles products for McDonalds, Oakley, Hanes, long distance company WorldCom, and Gatorade. Michael Jordan also have his own clothing line. Michael Jordan also have his on fragrance. Michael owns his own restaurant in Chicago. where he often attend twice a week to evaluate the service. Michael Jordan recently Open up his on golf company which is name after him. This newest venture Attracts millions of golfers. Michael Jordan also has his own line of golf clothing. As you can see Michael Jordan is a very busy man. He is as active off the court as he is on the court. On the court Michael Jordan is the same type of man. He takes care of his busy first then after it time for fun. Michael Jordan is as the CNN states the greatest athlete ever to play the game, he is best there is, the best there was the best there every will be. Michael Jordan is basketball; basketball would completely drop a level when or if he leave. The NBA doesn't have a player that has the skills, accomplishments, or character of a Michael Jordan. Everything he brings to the game is unique. Michael Jordan is 35 years of age. Jordan ranked 1st in the NBA in points per game averaging (28.7), ranked 16th in the NBA in steals per game averaging (1.72), ranked 17th in the NBA in minutes per game averaging (38.8). These are just the 1997-1998 season statistics. With this short introduction of Michael Jordan one would ask himself why would one consider him as over paid. Why won't I give him what he deserves as a busy man and an athlete. Jordan is the greatest of the game. The NBA deprive not only themselves but also the fans of seeing the phenomenal, the dominant, the supreme, and the optimum of basketball? For someone to bring to the table of the NBA what Jordan and to the world what Jordan has brought, I do not understand why would anyone consider him as over paid. Knowing all of that about Michael Jordan one would question himself about just how much is Jordan appraisal. Today with all the resource I have done Michael Jordan is value at 43.7 billion dollars. Through statistics I have learn to appreciate Jordan but on the court and off the court. So, think about it is Jordan overpaid or underpaid. Some seem to think both but if you do the resource that I have then you also will be able to appreciate Jordan as the most expensive athlete ever.